Gloria

Ikechukwu

CONTENT CREATOR, GRAPHIC DESIGNER, AND SOCIAL MEDIA MANAGER

TABLE OF

CONTENT

3.1:About Me

HI, I'M GLORIA

UGC Creator

portfolio

I am a Content Creator, Graphic Designer, and Social Media Marketing Manager.

I help Brands, Business owners, and creators like you craft better content, designs, and content strategies so as to achieve business goals of better brand awareness, community engagement, and sales through your social media presence.

I have up to 3 years of work experience and have so far, worked with 20+ business owners/ brands mainly in the beauty, fashion, lifestyle, health, hospitality, and Real Estate niches. I cannot wait to work with you too.

Please browse through this portfolio to see some of my previous works for your consideration. Thank you.

3.2: Why I do what I do

MY WHY...

WHY AM I PASSIONATE ABOUT CONTENT CREATION AND SOCIAL MEDIA MARKETING?

Because you can have the BEST products or services, but without VISIBILITY, no one will know about or buy from you.

THAT is where SOCIAL MEDIA and creating ENGAGING & EFFECTIVE CONTENT comes in. In this day and age, SOCIAL MEDIA has become the fastest and cheapest marketing channel to get visibility. However, using social media effectively and staying consistent can be a real struggle for the average business owner.

You need to understand your target audience. You need content and designs that grab people's attention from scrolling and delivers value. You need to show up consistently. You need a plan, a Strategy. And you can’t do it all alone.

THAT'S WHY I'M HERE TO HELP🤗

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3.3: What I do

SERVICES

Education & Experiences

DIGITAL RESUME

Education

B.Tech - Food Science and Technology

Federal University of Technology, Owerri |  2016 - 2021

other relevant trainings and certifications

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EXPERIENCE

May 2023 - Aug 2023

Social Media Manager & Brand Consultant (Contract)

The Hospitality Consult

May 2023 - Aug 2023

Social Media Manager (Part time)

Ajof Realtors (Real Estate Company)

Nov 2022 - Mar 2023

Social Media Assistant (Full -time)

Made Beautifully Digitals (SMMA)

Mar 2020 - Present

Freelance Graphics Designer, Video Editor, & Social Media Managment (Part-time)

Self Employed

INTERESTS

Fitness, Cooking, Storytelling, Learning Foreign Languages (Italian & French), and Surfing YouTube.

Skills & Expertise

• GraphicS Design
  
• Video Editing
• Video Content Creation
• COPY Writing (Captions)
• SEO
• Content Research
  
• Content Strategy and Calendar Planning
• Page Management
• Project Management and Workflow Organization
• Social Media Analytics Reporting.

SOFT SKILLS

• Creativity and Problem solving
  
• Good eye for aesthetics and attention to details
  

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PROFICIENT tools/SOFTWARE

content creation

Canva, photoshop -

Davinci Resolve -

capcut, inshot

ligthroom, SNAPSEED -

page management & Analytics

Hootsuite, MetricooL -

Meta Business SuitE

SEMRUSH -

GOOGLE ANALYTICS

AI ASSISTANT

CHATGPT -

docs, project management & communications

- notion, Trello, & Airtable

- google WORKSPACE tools

- microsoft office suite

- Slack, zoom, google meet

- FRAMER.IO

Paid & email marketing

- fB Ads Manager, fb pixels

- MAILCHIMP & FLODESK

- sEMRUSH, google analytics

WORK

SAMPLES

Social Media Pages Managed, Graphics Designs, Video Edits, Content Calenders and Content Write-ups, UCG Content, etc

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PROJECT 1:

CLIENT:

THE HOSPITALITY CONSULT

HOTEL & RESAURANT CONSULTANT & MANAGER

IG @thehospitalityconsult

SCOPE OF WORK

Brand Visual Identity design,

Social Media and Marketing designs,

Website design draft.

LOGO VARIATIONS:

1ST VARIATION:

2ND VARIATION:

BRAND COLORS:

SUBMARK:

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PROJECT 2:

CLIENT:

TEES

ACESSORIES

LUXURY JEWELRIES AND SMARTWATCHES RETAILER

SCOPE OF WORK

Brand Visual Identity design,

Social Media and Marketing designs,.

LOGO VARIATIONS:

1ST VARIATION:

2ND VARIATION:

BRAND COLORS:

Black

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MOCK-UPS

PROJECT 2:

ACEQWEEN BEAUTY

HAIR CARE PRODUCTS BRAND

LOGO:

PRODUCT PACKAGING DESIGN MOCKUPS:

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PROJECT 3:

LOLA SHINE BEAUTY

ORGANIC SKINCARE AND HEALTH BRAND

LOGO:

PRODUCT PACKAGING DESIGN MOCKUP:

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PROJECT 4:

CREATE WITH GLORIA

FREELANCE SOCIAL MEDIA MARKETING AGENCY

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PROJECT 5:

TEES GLAM

SEMI-PERMANENT LASH & BROWS MAKEUP ARTIST

LOGO:

3D LOGO MOCKUP:

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MY APPROACH:

FOR A BEAUTY TECHNICIAN'S LAUNCH:

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A SKINCARE BRAND'S MID YEAR SALES:

FOOD ADVERT POSTER DESIGN:

AD FLYER FOR A BEAUTY SHOP :

AD FLYER FOR AN ONLINE CLASS:

AD FLYER FOR A BAKER

FLYER FOR A CHURCH PROGRAM

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FOR A JEWELLERY BRAND @TEES ACCESORIES:

FOR A SEMI-PERMANENT MAKEUP TECHNICIAN @TEES GLAM:

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FOR A DIGITAL MARKETING COACH:

FOR A VIRTUAL ASSISTANT/ SOCIAL MEDIA MANAGER @THESOCIALMINE:

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MY APPROACH:

When working on a brand's socials, I strive to improve reach and engagement by maintaining consistency with interactive feed and story posting, regularly engaging with other accounts, and promptly responding to DM enquiries, all guided by a well planned custom strategy to achieve set goals.

I am usually responsible for planning out a content calendar and complete production of all social media content from copywriting (captions), designing feed post graphics, capturing and/or editing imagery, editing videos for Reels, Tictok, or YouTube, and monitoring relevant social media trends, and compiling monthly analytics report, from where I evaluate efforts and continuously explores new content ideas.

PROFICIENT SOCIAL MEDIA PLATFORMS:

- -

Instagram

TikTok

- -

Facebook

YouTube

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PROJECT 1:

CLIENT:

THE HOSPITALITY CONSULT

HOTEL & RESTAURANT CONSULTANT

IG @thehospitalityconsult

PLATFORMS MANAGED:

Instagram & Facebook

DURATION:

August 20th - Present

BRAND BACKGROUND:

The Hospitality Consult (THC), is a consultancy and business management firm in Lagos State, aimed at driving hospitality businesses in Nigeria and the diaspora to new heights. They aim to boost hospitality brands and improve customer service experience.

Services include Hotel & and restaurant space set-up or Revamp, staff training, menu development, customer satisfaction solutions, business operations audit and custom efficiency system development, start-up crowdfunding, brand identity, and strategic marketing solutions, for Hospitality Establishments.

PAIN POINTS/ REASONS FOR HIRING A SOCIAL MEDIA MANAGER:

• New business launch and want to create awareness and generate leads through Social Media
  

• Want to set themselves apart as experts in the field through highly engaging and educating content.

• Want to build a community.
  

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PAGE LOOK BEFORE & IN PROGRESS:

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SOME PAGE INSIGHTS COMPARED TO BEFORE I STARTED:

SOME POST & PERFORMANCE:

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PROJECT 2:

CLIENT:

AJOF REALTORS

REAL ESTATE DEVOLOPERS

IG @ajof_realtors

PLATFORMS MANAGED:

Instagram & Facebook

DURATION:

May 15th - August 30th

BRAND BACKGROUND:

AJOF REALTORS is a Real Estate Company located in Benin City, Edo State. They deal in the building/ development, acquisition, and sale of luxury residential properties.

They recently opened the gates to their primary property, Ruby's Court Estate, which is a luxury residential estate with apartment and duplex units for sales and rent. This property is their primary goal with marketing.

PAIN POINTS/ REASONS FOR HIRING A SOCIAL MEDIA MANAGER:

• Was previously posting consistently without seeing any meaningful increase in reach or engagement. They needed engaging content ideas and eye catching post designs & videos
  

• Want to run ads when the estate is fully ready but needed to first get their IG and FB pages primed for even better conversion through organic content first.
  

• Have posts that showcases the properties and interiors splendidly so potential clients can browse through and know more about the properties they are interested in even before visiting the website or booking an appointment.
  

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WORK DONE/APPROACH:

• I edited their bio, making the brand message clearer and included more SEO terms for increased exposure.
  

• Redesigned and replaced the page's highlights and highlight covers.
  

• Maintained a consistent posting frequency and posted to stories everyday. Also engaged with other accounts.

• Achieved a more vibrant look to the page through better content designs. This helped to greatly improve first impressions of the brand from first time page visitors.
  

• Crafted better aesthetic and engaging social media posts for the page. Contents backed by a solid strategy to better reach their target audience.
  

• Slowly and steadily Increase reach, engagement, and Follower count.
  

RESULTS ACHIEVED SO FAR (IN 2 MONTHS):

• Revamped bio and highlights, and achieved a more vibrant and professional look to the page.

• Increased follower count by 30% in the first two months.
• Increased reach (content visibility) by 93%% and page visits by 16%
  

• Significant increase in DM enquiries on available properties within Benin City.
  

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SOME PAGE INSIGHTS COMPARED TO BEFORE I STARTED:

PAGE LOOK BEFORE & IN PROGRESS:

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SOME POST & PERFORMANCE:

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SOME OTHER POSTS DESIGNS (CAROUSEL)

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SOME POSTS DESIGNS (SINGLE)

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SOME HIGHLIGHT COVER DESIGNS

PROJECT 3:

CLIENT:

GOD’S GRACE ORPHANAGE

NGO & MOTHERLESS BABIES HOME

IG @gods_graceorphanage

PLATFORMS MANAGED:

Instagram & Facebook

DURATION:

July - August, 2023

BRAND BACKGROUND:

God’s Grace is an orphanage home located in Benin City, Edo State.

They are focused on developing the entirety of all children within their care and with the Government, Local Hospitals and Security Agencies to receive these orphaned children.

They also provide temporary shelter and support for less privileged and abused children, women and widows, as recommended by the Edo State Ministry of Social Development and Humanitarian Affairs

PAIN POINTS/ REASONS FOR HIRING A SOCIAL MEDIA MANAGER:

• They wanted to create awareness and generate donations and support through Social Media
  

• Want to have a proof of existence that

• Want to build a community.
  

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PAGE LOOK BEFORE & IN PROGRESS:

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SOME POST & PERFORMANCE:

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PROJECT 4:

THAT AFRO GLORIA

Beauty, Natural Hair, Lifestyle niche Content Creator.

IG @thatafrogloria

DURATION:

2 months (July - Aug, 2022 )

PLATFORMS MANAGED:

Instagram.

BRAND BACKGROUND:

AThat Afro Gloria is a Natural Hair content creator based in Owerri, who creates budget-friendly, everyday content on African Natural Hair styling, self-development, humour, and bits of her personal life, to educate, connect with her target audience on these topics, and get the attention of brands for work.

OBJECTIVES/GOALS:

• Create engaging and educative content on Natural hair, beauty, & lifestlye to establish someauthority in the niche.
  
• Maintain a consistent posting schedule.
• Attract an interested audience and hopefully be noticed by Beauty & Lifestyle brands to land a partnership.
  
• Build relationship with the target audience.
  

SOME RESULTS ACHIEVED:

• Increased Follower count by 165% (From 12 to 200+ followers)
  
• Significantly increased reach (content visibility) and engagement: Even with a very small following, I was able to consistently craft several posts (static posts and reels) that performed really well, reaching a good percentage of new audience, garnering 1000+ views
  
• Good audience engagement: Posts ganered reshares, website clicks & profile activity.
  
• Conversions: Made 20+ affliate sales of Beauty & Hair Products
• Landed a Brand deal: With the results on the page, I was able to sign a brand deal and affiliate partnership with a Hair and Beauty brand (IG @ aceqweenbeautyconsult).
  

All these were achieved through having a solid content strategy, good use of keywords & relevant hashtags, and consistent engagements with the audience and other creators in the same niche.

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PAGE LOOK BEFORE & IN PROGRESS:

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SOME POSTS & INSIGHTS:

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SOME HIGHLIGHT COVER DESIGNS:

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BRAND: AJOF REALTORS (Real Estate Company)

BRAND: GOD'S GRACE ORPHANAGE (NGO)

~ Monthly Content Calendar

breakdown:

View here

~ Monthly Content Calendar

breakdown:

View here

~ Sample Monthly Analytics

Report (for July 2023)

View here

BRAND: SOCIAL MEDIA MARKETING AGENCY

~ Content Idea Research task

for another SMM page:

View here

~ Page Audit and Content Ideas

research for a Church page:

View here

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VIDEO EDITING

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Tools/Apps:

DavinciResolve

After Effects

Capcut Mobile & PC

Inshot

Platforms:

IG Reels

TicToks

Ads and presentations

YouTube Videos and Shorts

About:

Video content is said to be king. But with millions of videos released online every minute and users swiping fast, you need great videos that grabs the audience attention, is highly engaging, and effectively communicates what you have to say. If you're a bit lost on how to do that or lack the time, then that's where I can come in.

Skills:

I help brands convert raw videos into highly engaging video edits (by

• Syncing jump cuts & transitions to an appropriate Reel or background audio
  
• Audio enhancement & background noise removal
• Adding engaging animated captions, stickers, b-rolls, and sound effects where necessary
  
• Color grading and /or correction.
  
• Resizing to different ratios so as to repurpose to other platforms.
  

Find some of my previous video edit works in the next pages

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SHORTFORM VIDEO EDITS WITH CAPTIONS

Click here or on the play buttons on each video to view in Google Drive

FOR A SOCIAL MEDIA MARKETING COACH @MICROPHONEGODDESS

Raw video

Edited result

FOR A MENTAL HEALTH COACH

Raw video

Edited result

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FOR A REAL ESTATE COMPANY @AJOF REALTORS

Converting a segment of Mr. Sabinus Interview from YouTube into a Reel Ad

B-roll & text matched with trending audio reel

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VIDEO EDIT FROM A CREATOR COACH: @VANESSA_LAU

Extracting clips from her YouTube video and editing to repurpose

them for IG Reels and YT Shorts

FOR AN SMMA PAGE

B-roll & text matched with trending audio reel

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9:16 AD/ EXPLAINER/ PRESENTATION VIDEO EDITS

Click here or on the play buttons on each video to view in Google Drive

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WHY UGC?

Research has shown that people buy based on recommendations form others more than from other forms of marketing, therefore word of mouth is still the most effective form of marketing.

That is why it has become essential for brands to partner with real and regular users to realistically showcase their products/services, as most social media users will buy a product used or referenced by their favourite content creators and influencers.

MY APPROACH:

As a content creator, I am able to showcase your brand's products in a very engaging way that is sure to leave your target audience interested. By taking and editing clear, crisp, and vibrant pictures and engaging videos and infusing a story around it.

INDUSTRIES/NICHE:

-

-

Hair care

Skincare & Cosmetics

- -

Fitness

Lifestyle

- -

Fashion

Food

- -

Tech & Gadgets

Travel & Locations

CONTENT TYPE:

Picture or videos (with voice overs, texts on video, or talking on camera)

- -

Unboxing

Reviews

-- -

Tutorials

GRWM

Mini Tours

- -

-

Before and after transitions

Day in the life Mini Vlogs

Workout Routine

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CLIENT

NATURAL HAIR CARE PRODUCTS BRAND

CLIENT

A SKINCARE PRODUCTS VENDOR BRAND

Click here to play on Drive

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VLOGS & LIFESTLE VIDEOS

NOTE: Video play may lag badly due to the nature of this website,

so please click here to view in Google Drive instead

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EDUCATIONAL/TALKING VIDEOS WITH CAPTIONS VIDEOS

NOTE: Video play may lag due to the nature of this website,

so please click here to view in Google Drive instead

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ENGAGING TRANSITION VIDEOS

NOTE: Video play may lag very badly due to the nature of this website,

so please click here to view in Google Drive instead

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PRODUCTS USE TUTORIALS OR REVIEWS

NOTE: Video play may lag due to the nature of this website,

so please click here to view in Google Drive instead

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"I onboarded Gloria as a Social Media Manager to help me manage some client pages in my Agency and she has been amazing. Always delivering fresh content ideas and amazing post designs. There's also this attention to details and dedication that she puts in even the minute things. I highly recommend her."

MITCHELL LAWSON (IG @THEMITCHELLBRAND)

Former Employer

"Gloria helped me design the logo, brand assets, and some products packaging for I and my sister's small jewellery brand. She perfectly understood my vision for the brand look and gave it this air of luxury. She also helped me design social media posts and set up my IG business page.

When I launched, I always got a lot of positive comments whenever I posted. It really helped people take me seriously and buy from us, and it was not just another small business launch.

CHIOMA OGBUKA (IG @cindydympha)

Recent Freelance Client

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STAY IN TOUCH

HAVE ANY QUESTIONS?

OR INTERESTED IN WORKING WITH ME?

I would love to hear from you.

Give me a follow me on socials too.

+234 (0) 8140079095

iamgloriaikechi@gmail.com

THANK YOU